Long behind are the days where sucessful fashion blogs like Weekend Designer, The Sartorialist and Garance Dore, used to thrive and provide amazing inspiration and knowledge about style and life.
Fashion blogging has become a vague and vain realm of daily outfit posts and walking brand billboards; displays of a surreality that is unattainable for the 99%.
However, not every fashion blogger hits it high and gains a following. Only those that comply with what media has been portraying since the 1970s; a svelte, white complexion, will get the adoration; with only very few exceptions.
Ironically; people express this powerful message of "self-love" and demand the media to stop depicting this look as the ultimate definition of beauty however, isn't a blogger's popularity measured by its followers, by the people themselves? Isn't the public, the consumer directly responsible for subconsciously accepting, perpetuating and glorifying the same image corporations are feeding us as correct? Are we as guilty as these corporate monsters that feed us media, degrading women and physique, to the point where every woman that doesn't fit into that standard must simply accept a second place?
For a designer (indie designer in my case), fashion blogging has become a lukewarm experience. I definitely do not share traits of the 1%, nor am I rich and obviously will never be popular for my thoughts and views about this art and craft. And, reaching you, the fashion blogger is hard, for instead of voicing your love for quality products and your real, beautiful persona , you became the same selling influence media forcasted you to.
Blogging was a rebellion against controled media, a way the people could steer away from magazines and news that only fed society what it wanted them to read; a medium to share insight that was truly relevant and significant to the people.
Companies however have once again gained control of the voice, spending millions of dollars annually to get their products into bloggers' hands and into the eyes of the public. An outfit post from a popular fashion blogger may cost anywhere from $150-$200, no matter if you're a large corporation like GoJane or if you're a small designer like me. Monetization of the voice isn't the problem; of course every blogger (and blogging is a profession) needs to monetize, the predicament lies in what us as bloggers are portraying to the masses, what are we promoting?
I don't wish anyone to misunderstand my standpoint on fashion blogging; however I do believe blogging should be done in a way that we contribute and enrich the lives of our readers and followers with ideas and inspiration; and readers should be more aware of the way we process this visual information. Are we able to?